| 我国滨海体育休闲市场化发展特征与策略研究 |
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| 引用本文： | 曲进.我国滨海体育休闲市场化发展特征与策略研究[J].北京体育大学学报,2011,34(8):13-17. |
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| 作者姓名： | 曲进 |
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| 作者单位： | 广东海洋大学海洋经济与管理研究中心; |
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| 基金项目： | 广东省哲学社会科学规划项目“广东省滨海体育休闲发展研究”(编号:07GN01) |
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| 摘 要： | 滨海体育休闲市场开发在滨海休闲、旅游市场开发中具有先导、带动作用。运用文献资料、逻辑分析、市场调查、数理统计等方法,对我国滨海体育休闲市场化发展的社会经济价值、发展的优势与机遇、主要市场以及发展过程中存在的问题等特征进行分析、提出了加强政府滨海体育休闲市场发展规划与行业管理工作,注意环境资源开发保护,形成滨海体育休闲特色文化,加强宣传促销力度,加快海上休闲渔业发展、多渠道培养滨海体育休闲市场开发需要的复合型人才等发展策略。
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| 关 键 词： | 滨海体育休闲 市场化发展 特征 策略 |
Research on the Development Characteristics and Strategy of Sports and Recreation Market in the Seaside of China |
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| QU Jin.Research on the Development Characteristics and Strategy of Sports and Recreation Market in the Seaside of China[J].Journal of Beijing Sport University,2011,34(8):13-17. |
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| Authors: | QU Jin |
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| Institution: | QU Jin(Marine Economy and Management Research Center,Guangdong Ocean University,Zhanjiang 524025,Guangdong China) |
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| Abstract: | Developing the sports and recreation market plays a leading role in developing the coastal leisure and tourism market development.By the method of documentation,logical analysis,market research and mathematical statistics,the paper analyzes the socio-economic value,development advantage and opportunities,major market and existing problems in the marketization.It proposes that the government shall enhance the market development planning and industry management,focus on environment and resource development an... |
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| Keywords: | seaside sports and leisure industry market development features strategy |
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