| 城市居民现场观赏武术赛事消费行为因素的实证研究 |
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| 引用本文： | 李治.城市居民现场观赏武术赛事消费行为因素的实证研究[J].北京体育大学学报,2011,34(8):26-29. |
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| 作者姓名： | 李治 |
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| 作者单位： | 西南财经大学体育教学研究部; |
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| 基金项目： | 四川省教育厅人文社会科学(体育社会科学)重点研究基地项目“收入增长与消费需求:成都市社区居民体育与消费的实证研究”(编号:TY201008) |
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| 摘 要： | 运用文献资料法、问卷调查法、因子分析等方法对影响我国城市居民现场观赏武术赛事消费行为的25种主要影响因素进行了实证研究。研究表明:城市居民现场观赏武术赛事消费行为主要受赛事产品的质量因素、成本因素、消费者自身因素、宣传因素、人文环境因素、场馆景观因素六方面的影响。根据分析和论证,提出了具有针对性的建议,以促进我国城市居民现场观赏武术赛事消费的发展,加快武术产业化发展进程。
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| 关 键 词： | 现场观赏 消费因素 实证研究 |
Empirical Research on the Influencing Factors of Urban Residents' Consumption Behavior of Scene-watching Martial Arts Competitions |
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| LI Zhi.Empirical Research on the Influencing Factors of Urban Residents' Consumption Behavior of Scene-watching Martial Arts Competitions[J].Journal of Beijing Sport University,2011,34(8):26-29. |
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| Authors: | LI Zhi |
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| Institution: | LI Zhi(Research Department of Psychical Education,Southwest University of Finance and Economics,Chengdu 611130,Sichuan China) |
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| Abstract: | Through the methods of literature,questionnaire survey,factor analysis,this paper analyzes the twenty-five kinds of factors of urban residents' consumption behavior of scene-watching martial arts competitions.Empirical research shows that the factors of urban residents' consumption behavior of scene-watching martial arts competitions are multi-dimensional,including product quality factor,consumer's own factor,cost factor,propaganda factor,venues landscape factor,human environmental factor.According to the e... |
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| Keywords: | scene-watching consumption factors empirical research |
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