| 我国冰雪消费及相关产业发展的对策研究 |
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| 引用本文： | 孙威,刘明亮.我国冰雪消费及相关产业发展的对策研究[J].北京体育大学学报,2009(11). |
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| 作者姓名： | 孙威 刘明亮 |
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| 作者单位： | 吉林化工学院体育教研部;国际关系学院体育美育教研部; |
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| 基金项目： | 国家社会科学基金资助项目“体育学与经济学的分立与交叉”(06BTY011) |
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| 摘 要： | 通过对我国冰雪消费和相关产业的调查和研究,结果表明:我国冰雪消费和相关产业发展潜力巨大,但相对于冰雪运动发达国家,我国冰雪市场和社会消费规模较小;高端滑雪和低端滑雪的消费比重较大,中端滑雪市场较小;室内滑冰发展较快,室外滑冰市场逐渐萎缩。提高冰雪及相关产业发展的速度、规模和质量,加快冰雪运动的社会普及,从而促进内需,拉动国民经济增长,增加社会就业。同时,加快奥运战略与全民健身战略的协调发展。
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| 关 键 词： | 冰雪运动 冰雪消费 冰雪产业 发展对策 |
A Research of Countermeasures on the Consumption of Winter Sports and Related Industries Development in China |
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| SUN Wei,LIU Ming-liang.A Research of Countermeasures on the Consumption of Winter Sports and Related Industries Development in China[J].Journal of Beijing Sport University,2009(11). |
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| Authors: | SUN Wei LIU Ming-liang |
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| Institution: | SUN Wei1,LIU Ming-liang2(1.Physical Education Department,Jilin Institute of Chemical Technology,Jilin 132022,Jilin China,2.Physical Education , Aesthetic Education Department,University of International Relations,Beijing 100091,China) |
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| Abstract: | Based on surveys on winter sports industry and related industry of China,we find that the potential of Chinese winter sports' consumption and related industries are large.Compared to developed countries in winter sports,simultaneously,China's market and society consumption are smaller.The consumption of high-end ski and low-end ski are high,the midrange small.The market development of indoor skating is rapid.At the same time,outdoor is shrinking.Speeding up the scale and quality of development of winter spo... |
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| Keywords: | winter sports winter sport consumption winter sport industry development countermeasures |
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