| 传媒产业融合时代体育赛事转播权经营 |
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| 引用本文： | 李竹荣,金雪涛.传媒产业融合时代体育赛事转播权经营[J].北京体育大学学报,2008,31(9). |
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| 作者姓名： | 李竹荣 金雪涛 |
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| 作者单位： | 中国传媒大学媒体管理学院,北京,100024 |
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| 摘 要： | 分析了传媒产业融合对电视与体育赛事转播的影响,并提出体育部门应更多地利用技术进步和体育赛事本身独特的差异化特征,通过打造更多品牌赛事、利用多种交易机制、对转播权进行不同层次的分割销售以及利用多种传输渠道实现全媒体转播等策略进行转播权的经营活动。
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| 关 键 词： | 传媒产业融合 体育赛事 转播权 产权分割 |
Broadcasting Rights Management in the Period of Media Industry Convergence |
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| LI Zhu-rong,JIN Xue-tao.Broadcasting Rights Management in the Period of Media Industry Convergence[J].Journal of Beijing Sport University,2008,31(9). |
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| Authors: | LI Zhu-rong JIN Xue-tao |
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| Abstract: | This paper analyzes how media industry convergence will influence the development of television and sports broadcasting right and put forwards that Chinese sports department should optimize the management of sports broadcasting right according to strategies such as creating more famous sports events,using a variety of transaction mechanism,using division of broadcasting right to separate market segments,and broadcasting sports events by all communication channels. |
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| Keywords: | media industry convergence sports event broadcasting rights division of property right |
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