| 电视传媒的发展对体育产业的影响 |
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| 引用本文： | 岑传理.电视传媒的发展对体育产业的影响[J].北京体育大学学报,2002,25(4):433-436. |
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| 作者姓名： | 岑传理 |
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| 作者单位： | 中央电视台体育中心,北京,100859 |
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| 基金项目： | 北京体育大学校科研和教改项目;; |
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| 摘 要： | 对电视媒体的现状及其在体育产业中的地位与作用进行综合系统研究,研究表明:中国电视媒体的改革与我国体育产业化的进程几乎同步发展.电视媒体与体育产业化的走向也是相辅相成,相得益彰.电视媒体已成为传播体育信息最重要的手段,电视媒体已成为影响公众生活最快捷,最直接的工具之一,电视成为大众传媒中推动体育产业的第一媒体.在知识经济时代电视媒体与体育产业的关系将越来越密切,电视媒体与体育产业互相扶持,密切合作,风险共担,利益共享.在知识经济时代电视媒体的地位更加突出,电视媒体要充分发挥受众多、覆盖广、影响大、社会效果明显的优势,推动体育产业的发展.电视媒体只有通过电视观众才能实现其应有的社会价值,在体育市场的宏观控制下,电视媒体只有适应千变万化的体育市场经济才能真正发挥其优越性,体育产业化既为电视传媒提供了新的挑战又为电视传媒找到了新的机遇,电视媒体在"新闻策划"新理论的指导下,将更好地推动体育产业化的完善过程.
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| 关 键 词： | 电视体育节目 体育产业化 大众传播 受众 新闻策划 社会效益 经济效益 |
| 文章编号： | 1007-3612(2002)04-0433-04 |
| 修稿时间： | 2002年1月11日 |
How to Adapt to Sports Industry Development in TV Sports Program |
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| CEN Chuan,li.How to Adapt to Sports Industry Development in TV Sports Program[J].Journal of Beijing Sport University,2002,25(4):433-436. |
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| Authors: | CEN Chuan li |
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| Abstract: | The present situation, position and role of television media in sports industry were studied comprehensively and systemically. The study showed that the reform of the Chinese television media developed almost in phase with the course of sports industrialization in China. The trends of television media and sports industrialization were supplement and complement each other. Television media have become the most important transmission means of sports messages and one of the quickest and the most immediate instruments, which affect the public life. Television has become the first medium, which promotes sports industry in mass communication media. In the knowledge economy era the relationship between television media and sports industry is getting closer and closer. Television media and sports industry will support with each other, cooperate closely, take risks together and share the benefits. In this era prominence will be given to the position of television media, which should bring their advantages - a marge audience, the broad overcast, a great influence and obvious social effects into full play and promote the development of sports industry. Only through television audience can television media accomplish their social value. Under the macro control of the sports market, only by adapting to the ever- changing sports market economy can television media exert their superiority in deed. Sports industrialization not only offers to television media new challenges, but has also found out new opportunities for them. Under the guidance of the "news plot" theory, television media will promote the course of perfecting sports industrialization. |
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| Keywords: | TV sports program sports industrialization mass communication media audience news plot social benefit economical benefit |
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