| 体育产业与高等院校体育赛事关系研究 |
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| 引用本文： | 赵青,王晓毅.体育产业与高等院校体育赛事关系研究[J].北京体育大学学报,2009(7). |
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| 作者姓名： | 赵青 王晓毅 |
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| 作者单位： | 清华大学体育部;教育部体协; |
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| 基金项目： | 国家体育总局体育社会科学研究项目(项目编号:938SS06070) |
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| 摘 要： | 体育产业与高等院校体育赛事有着紧密的关系。从世界范围来看,体育产业是当今全球经济中发展最快的产业之一,它所蕴藏的巨大商机使其已成为21世纪最有活力和广阔前景的新兴产业之一。高等院校正是体育产业的黄金市场,高等院校的的体育赛事为体育产业的发展带来商机。
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| 关 键 词： | 体育产业 高等院校 体育赛事 |
A Research on the Relationship between Sports Industry and Sports Competitions in Colleges and Universities |
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| ZHAO Qing,WANG Xiao-yi.A Research on the Relationship between Sports Industry and Sports Competitions in Colleges and Universities[J].Journal of Beijing Sport University,2009(7). |
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| Authors: | ZHAO Qing WANG Xiao-yi |
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| Institution: | ZHAO Qing1,WANG Xiao-yi2 (1.Tsinghua University,Beijing 100084,China,2.Sports Association,Ministry of Education,Beijing 100085,China) |
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| Abstract: | Sports industry correlates closely to sports competitions in colleges and universities.Sports industry,taken the world over,is one of the fastest developing sections in global economy,and also one of the most dynamic newly emerging industries with broad prospects,as there are tremendous business opportunities in it.Colleges and universities are the gold markets for sports industry, and sports competitions in colleges and universities bring commercial opportunities to the development of sports industry. |
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| Keywords: | sports industry colleges and universities sports competitions |
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