| 产业链战略视阈下我国体育用品制造业的潜在危机与谋划 |
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| 引用本文： | 江亮,饶平,胡建忠,李红军,窦卉平.产业链战略视阈下我国体育用品制造业的潜在危机与谋划[J].北京体育大学学报,2010(10). |
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| 作者姓名： | 江亮 饶平 胡建忠 李红军 窦卉平 |
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| 作者单位： | 衡阳师范学院体育系;安徽黄山学院; |
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| 基金项目： | 2006年湖南省体育科学学会重点课题(课题编号:06-022) |
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| 摘 要： | 采用文献资料法和实地调查法对我国近5年来体育用品制造业相关科研资料、数据进行收集、整理和分析。首先,指出我国体育用品制造业的矛盾焦点:单一的加工制造。我国体育用品制造业的强与弱都体现在这单一的加工制造环节上。其次,在此基点上,进一步论证在产业链缺失的条件下我国体育用品制造业存在的4种风险(即生存与发展风险、市场风险、创新风险、融资风险)。再者,通过专家访谈法针对4种风险建构与谋划相应的战略、策略和具体建议,旨在促进新时期我国体育用品制造业的蓬勃发展。
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| 关 键 词： | 产业链 体育用品制造业 风险机制 战略谋划 发展 |
The Potential Crisis and Strategy Scheme of China's Sports Product Manufacture in View of Industrial Chain |
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| JIANG Liang,RAO Ping,HU Jian-zhong,LI Hong-jun,DOU Hui-ping.The Potential Crisis and Strategy Scheme of China's Sports Product Manufacture in View of Industrial Chain[J].Journal of Beijing Sport University,2010(10). |
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| Authors: | JIANG Liang RAO Ping HU Jian-zhong LI Hong-jun DOU Hui-ping |
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| Institution: | JIANG Liang1,RAO Ping1,HU Jian-zhong1,LI Hong-jun1,DOU Hui-ping2(1.Hengyang Normal University,Hengyang,421008,Hunan China,2.Huangshan Normal University,Huangshan 241000,Anhui China) |
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| Abstract: | This paper collects,prepares and analyzes the recent five years sports product manufacture data by the method of literature and investigation.Firstly,Points out the major contradiction of sports product manufacture:the single sports product manufacture.The strong and the weak both express on this point.Secondly, on this point,make a further study on four potential crisis(existing and developing crisis,market crisis,innovation crisis,financing crisis).finally,proposes the strategy and suggestion through the ... |
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| Keywords: | industrial chain sports product manufacture the crisis mechanism strategy scheme development |
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