| 乒超联赛主场经营状况调查及其运行机制研究 |
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| 引用本文： | 何元春,文秀丽.乒超联赛主场经营状况调查及其运行机制研究[J].北京体育大学学报,2009,32(3). |
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| 作者姓名： | 何元春 文秀丽 |
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| 作者单位： | 何元春,HE Yuan-chun(厦门大学体育部,福建厦门,361005);文秀丽,WEN Xiu-li(北京科技大学体育部,北京,100085)
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| 摘 要： | 研究表明:1)乒超联赛主场观众年龄、职业及文化程度等主要特征均呈现出多样化态势;2)乒超联赛主场观众看球的主要动机也呈现出多元化倾向;3)联赛激烈程度、球星作用是影响乒超联赛质量好坏的重要因素;4)新赛制的调整,增强了比赛对抗性.同时也较好地规范了整个乒超联赛市场,但是媒体宣传、赞助资金及经营空间仍是当前俱乐部经营过程中存在的主要困难和困惑.所以在此基础上提出:1)要通过多种媒体和多种沟通手段,着力培养乒超联赛主场观众;2)要以赛制改革为"切入点",进一步完善乒超联赛赛制安排及其管理体制;3)要明晰产权.建立合理的收益分配制度,继续推动乒乓球职业俱乐部规范化建设.
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| 关 键 词： | 乒超联赛 经营状况 运行机制 |
A Study of Management and Operation Situation of Home Court in Table Tennis Super League |
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| HE Yuan-chun,WEN Xiu-li.A Study of Management and Operation Situation of Home Court in Table Tennis Super League[J].Journal of Beijing Sport University,2009,32(3). |
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| Authors: | HE Yuan-chun WEN Xiu-li |
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| Institution: | 1.P.E.Department;Xiamen University;Xiamen 361005;Fujian China;2.P.E.Department;Beijing Science and Technology University;Beijing 100085;China |
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| Abstract: | The study indicates that 1) the age,occupation and education background and other main features of Table Tennis Super League home court audience are in a diverse situation;2) The motivation of audience in the home court is also a diversity;3) The intensity and effect of stars is an important element influencing the quality of the League;4) The adjustment of new tournament makes matches more combative and regulates the market of Super League.However,media promotion,sponsors' funding and operation spaces are ... |
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| Keywords: | Table Tennis Super League situation of management operation mechanism |
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