| 我国田径运动社会化、市场化、职业化发展对策研究 |
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| 引用本文： | 詹建国.我国田径运动社会化、市场化、职业化发展对策研究[J].北京体育大学学报,2002,25(4):445-448. |
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| 作者姓名： | 詹建国 |
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| 作者单位： | 北京体育大学体育系,北京,100084 |
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| 基金项目： | 北京体育大学校科研和教改项目;; |
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| 摘 要： | 通过分析田径运动的项目特点、国际田径运动发展的趋势、近年来我国田径运动训练管理体制改革及运动训练水平的现状,提出树立社会主义市场经济的思想观念,深化田径运动训练管理体制的改革,加强推广宣传,推动田径运动的广泛普及,加强高水平田径运动队伍建设,努力提高田径运动技术水平,注重市场营销活动,充分调动社会办田径的积极性等促进田径运动社会化、市场化、职业化发展的对策建议及发展过程中应注意的问题.
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| 关 键 词： | 田径运动 社会化 市场化 职业化 发展对策 |
| 文章编号： | 1007-3612(2002)04-0445-04 |
| 修稿时间： | 2001年12月5日 |
Research on Measures Taken for Development of Track & Field Socialization, Marketing and Professionalization in China |
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| ZHAN Jian,guo.Research on Measures Taken for Development of Track & Field Socialization, Marketing and Professionalization in China[J].Journal of Beijing Sport University,2002,25(4):445-448. |
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| Authors: | ZHAN Jian guo |
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| Abstract: | The characteristics and international development trend of track and field, the recent reform of the track & field training management system as well as the current training level of track & field in China were analyzed. Suggestions on measures taken for the development of track & field socialization, marketing and professionalization as well as problems needed to pay attention to in the course of development were put forward. They are as follows: The ideological conception of the socialist market economy should be built up. The reform of the track & field training management system should be deepened. Popularization and propaganda of track & field should be strengthened. Track & field events should be popularized broadly. The construction of high-level track & field troop should be reinforced. Great efforts should be made to improve the technical level of track & field. Marketing sales management should be stressed. And the enthusiasm for the society to manage the issues of track & field should be brought into full play. |
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| Keywords: | track & Field socialization marketing professionalization development measure |
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