| 高校学生体育消费特征研究 |
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| 引用本文： | 王耀东.高校学生体育消费特征研究[J].北京体育大学学报,2011,34(6):100-101,104. |
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| 作者姓名： | 王耀东 |
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| 作者单位： | 中国矿业大学(北京); |
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| 基金项目： | 中央高校基本科研业务费专项资金资助 |
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| 摘 要： | 主要运用文献综述法、问卷调查法、访谈法等方法以及消费者行为学、心理学、社会学等理论对高校学生体育消费的现状、动机、影响因素等进行分析研究,了解大学生体育消费特征,从而更有针对性地采取一些策略方针,最终促进体育产业和体育市场的形成与发展。
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| 关 键 词： | 高校 学生体育 消费 |
Research on the Characteristics of College Students' Sports Consumption |
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| WANG Yao-dong,Beijing,China.Research on the Characteristics of College Students' Sports Consumption[J].Journal of Beijing Sport University,2011,34(6):100-101,104. |
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| Authors: | WANG Yao-dong Beijing China |
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| Institution: | WANG Yao-dong(China University of Mining & Technology(Beijing),Beijing 100083,China) |
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| Abstract: | By the methods of literature,questionnaire,interview and some theories including consumption behavior,psychology and sociology,the paper researched the current situation,motivation and influence factors of college students'sports consumption,in order to study the characteristics of college students'sports consumption,so as to provide strategic policies for the development of China's sports industry and sports market. |
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| Keywords: | colleges and universities students consumer |
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