| 我国体育用品产业的现状与发展对策 |
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| 引用本文： | 王泽和.我国体育用品产业的现状与发展对策[J].北京体育大学学报,2008,31(3):300-302. |
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| 作者姓名： | 王泽和 |
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| 作者单位： | 江西财经大学体育学院,江西,南昌,330013 |
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| 摘 要： | 中国体育用品业的生产要素具有优势,但主要是劳动力优势。科技研发能力不足;中国国内对体育用品的需求大幅增长,国外知名品牌已经大举进入,基本占领高端市场;产业链不完整,无法形成产业集聚;国内企业的竞争以价格战为主,研发投入不足,抄袭模仿普遍。政府应通过产业政策、保护专利和完善技术标准等手段干预市场。
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| 关 键 词： | 体育用品产业 现状 竞争力 对策 |
| 文章编号： | 1007-3612(2008)03-0300-03 |
| 修稿时间： | 2007年3月16日 |
The Current Situation and Development Countermeasure of Sports Goods Industry in China |
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| WANG Ze-he.The Current Situation and Development Countermeasure of Sports Goods Industry in China[J].Journal of Beijing Sport University,2008,31(3):300-302. |
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| Authors: | WANG Ze-he |
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| Abstract: | Factors of production in sports goods industry in China have advantages but mainly on labor force,not research and development.The demand of domestic sports goods is increasing rapidly and famous brands from abroad have occupied the advanced market.However,the industry chain in Chinese sports goods has not been a perfect one and an industrial cluster cannot be formed.The competition between domestic enterprise focuses on price war without adequate research and development investment,and imitated product often can be seen.The government should interfere in the market through industry policy,patent protection,and improve technique standard,ect. |
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| Keywords: | sports goods industry current situation competitiveness countermeasure |
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