| 消费价值观对体质健康突出问题大学生体育消费心理预期与行为的影响 |
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| 引用本文： | 郭文,黄依柱,朱建伟,王国猛.消费价值观对体质健康突出问题大学生体育消费心理预期与行为的影响[J].北京体育大学学报,2010(9). |
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| 作者姓名： | 郭文 黄依柱 朱建伟 王国猛 |
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| 作者单位： | 湖南第一师范学院体育系;长沙理工大学经济与管理学院; |
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| 基金项目： | 全国教育科学“十一五”规划2009年度课题“大学生体质健康突出问题的现状及其干预实验研究”(ELA090438) |
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| 摘 要： | 旨在探讨体育消费心理预期对消费价值观与体质健康突出问题大学生体育消费行为的中介作用。采用问卷调查的方法,研究样本来自于湖南8所高校的1386名体质健康突出问题大学生。结果表明:1)消费价值观、体育消费心理预期与体质健康突出问题大学生体育消费行为两两之间存在显著的正相关;2)消费价值观对体质健康突出问题大学生体育消费心理预期、体育消费行为有正向影响;3)体育消费心理预期对体质健康突出问题大学生体育消费行为有正向影响;4)信息来源与渠道、信息量、预测依据和体育消费心理预期在消费价值观与体育消费行为之间具有部分中介作用,预测经历和价格知觉水平在消费价值观与体育消费行为之间的中介作用不显著。
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| 关 键 词： | 体质健康突出问题 消费价值观 体育消费心理预期 体育消费行为 |
The Effect of the Consumption Value on the Psychological Expectation and Behaviour of Sport Consumption of the Undergraduates with Outstanding Problems of Physical Fitness |
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| GUO Wen,HUANG Yi-zhu,ZHU Jian-wei,WANG Guo-meng.The Effect of the Consumption Value on the Psychological Expectation and Behaviour of Sport Consumption of the Undergraduates with Outstanding Problems of Physical Fitness[J].Journal of Beijing Sport University,2010(9). |
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| Authors: | GUO Wen HUANG Yi-zhu ZHU Jian-wei WANG Guo-meng |
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| Institution: | GUO Wen1,HUANG Yi-zhu1,ZHU Jian-wei1,WANG Guo-meng2(1.Department of Physical Education,Hunan First Normal University,Changsha 410205,Hunan China,2.School of Economics & Management,Changsha University of Science & Technology,Changsha,410004 Hunan China) |
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| Abstract: | The objective of this study was to explore the meditating effect of psychological expectation of sports consumption between consumption values and sports consumption behavior.With a sample of 1386 undergraduates who had outstanding problems of physical fitness from eight colleges and Universities in Hunan province,the research conducted questionnaires investigation.The result showed that: 1)consumption values were related to psychological expectation of sports consumption and sports consumption behavior,and... |
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| Keywords: | outstanding problems of physical fitness and health consumption values psychological expectation of sports consumption sports consumption behavior |
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