| 体育明星广告及未来发展的新特点 |
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| 引用本文： | 张亚辉.体育明星广告及未来发展的新特点[J].山西师大体育学院学报,2006,21(2):21-23,34. |
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| 作者姓名： | 张亚辉 |
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| 作者单位： | 开封大学体育教研室,河南,开封,475004 |
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| 摘 要： | 体育明星广告是体育产业化过程中出现的一种新现象。采用文献资料、理论分析等方法对其类型、影响因素、未来发展特点进行了分析,认为体育产业化的发展、丰富的明星资源、明星的良好形象和潜在的商业价值是影响体育明星广告的主要因素;广告数量迅猛增加、价格大幅攀升、个体群体并存、服务领域趋向多元、全球趋势明显、中介机构广泛介入、收入日显重要、法律纠纷日益增多等是其出现的新特点。
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| 关 键 词： | 体育明星广告 类型 发展趋势 无形资产 |
| 文章编号： | 1008-8571（2006）02-0021-03 |
| 收稿时间： | 11 14 2005 12:00AM |
| 修稿时间： | 2005-11-14 |
The Future Development of New Characteristic PE Star Advertisement |
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| ZHANG Ya-hui.The Future Development of New Characteristic PE Star Advertisement[J].Journal of Physical Education Institute of Shanxi Teachers University,2006,21(2):21-23,34. |
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| Authors: | ZHANG Ya-hui |
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| Institution: | PE Sectian of Kaifeng University, Kaifeng, Henan 475004, China |
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| Abstract: | PE star advertise ment is new phnomenon,Using document reference,theoretical analyse methods to analyze the type,effective element,future development characteristic consider that: the development of PE industrialization development,rich star resource.,star good-looking and potential commerce value are the main effective PE star elements;advertisement repidly development,price greatly raising,media or ganization involved,important incoming,day and day legalissue increased and so on.These are all new characteristic. |
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| Keywords: | PE star advertisement type development intent invisible property |
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