| 我国企业进行体育赞助的问题与对策研究 |
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| 引用本文： | 许华琼.我国企业进行体育赞助的问题与对策研究[J].山西师大体育学院学报,2005,20(2):29-31. |
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| 作者姓名： | 许华琼 |
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| 作者单位： | 广州体育学院,广东,广州,510500 |
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| 摘 要： | 体育赞助是2l世纪最有效的市场推广工具之一，它有助于提升企业的形象和品牌知名度．使企业达成商业目标。本文首先分析了我国企业进行体育赞助的必要性，然后针对我国企业目前在体育赞助中存在的问题，提出了如何使我国企业有效进行体育赞助的一些对策。
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| 关 键 词： | 体育赞助 企业宣传 发展思路 管理体制 |
| 文章编号： | 1008-8571(2005)02-0029-03 |
| 修稿时间： | 2004年9月17日 |
A Study on the Problems and Measures of Sports Sponsor for Domestic Enterprise |
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| XU Hua-qiong.A Study on the Problems and Measures of Sports Sponsor for Domestic Enterprise[J].Journal of Physical Education Institute of Shanxi Teachers University,2005,20(2):29-31. |
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| Authors: | XU Hua-qiong |
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| Abstract: | Sports sponsor is one of the most useful marketing tools in the 21st century. It helps the enterprise to enhance the image and famousness of the brand, which is beneficial to the enterprise's business goal. Based on the enterprise, this article analyzes the necessity to implement sport sponsor firstly. Then it discusses the existing problem of sports sponsor for domestic enterprise and puts forward some measures on how to make sports sponsor better. |
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| Keywords: | sport sponsor enterprise problem measure |
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