| 我国企业体育营销策略的思考 |
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| 引用本文： | 陈宏.我国企业体育营销策略的思考[J].山西师大体育学院学报,2008,23(3):70-72. |
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| 作者姓名： | 陈宏 |
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| 作者单位： | 安徽财经大学,安徽蚌埠,233041 |
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| 摘 要： | 市场经济社会，体育活动必然打上商品的烙印，也为体育营销提供了发展的空间。我国企业应该抓住当前有利的体育商机，选取适当的营销策略，提升企业的营销活动。同时，体育营销要着眼于公众和社会的利益，注重品牌形象的长期塑造。
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| 关 键 词： | 体育营销 关系营销 形象代言 赞助 |
Reflection of Our Enterprises' Sport Marketing Strategy |
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| CHEN Hong.Reflection of Our Enterprises' Sport Marketing Strategy[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(3):70-72. |
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| Authors: | CHEN Hong |
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| Institution: | CHEN Hong ( Anhui University of Finance ＆ Economics, Bengbu, Anhui 233041 China) |
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| Abstract: | In the circumstance of market economy, sport has branded itself as commodity, which provides the Sport Marketing with developing room. The enterprises in our country should take advantage of the sport opportunities and take the appropriate marketing strategies in order to improve their marketing. Meanwhile, the Sport Marketing should have the public and the society＇s benefits in mind, and pay attention to building the brand images for long. |
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| Keywords: | sport marketing relation marketing visual mouthpiece sport sponsor |
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