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试析业务外包对我国体育企业发展的启示
引用本文:韩开成.试析业务外包对我国体育企业发展的启示[J].山西师大体育学院学报,2003,18(3):4-7.
作者姓名:韩开成
作者单位:郑州大学体育学院,河南,郑州,450044
摘    要:业务外包正成为竞争日趋激烈的世界商业发展的趋势之一。阐释业务外包的内涵,分析了业务外包对体育企业的作用,及我国体育企业实施业务外包经营的必要性和注意事项。提出:我国体育企业应顺应世界商业发展的潮流,积极推进品牌战略,实施名牌工程;加大技术投入力度,提高产品科技含量;转变经营理念,拓宽经营思路,提高创新能力,增强核心竞争力。

关 键 词:中国  业务外包  体育企业  核心竞争力  资源整合  功能虚拟化  国际竞争力
文章编号:1008-8571(2003)03-0004-04
修稿时间:2003年5月12日

Trying to Analyze the Enlightenment of Chinese Sports Enterprises from the Outsourcing
HAN Kai-cheng.Trying to Analyze the Enlightenment of Chinese Sports Enterprises from the Outsourcing[J].Journal of Physical Education Institute of Shanxi Teachers University,2003,18(3):4-7.
Authors:HAN Kai-cheng
Abstract:Outsourcing is becoming a tendency of the sharp competitive world business. The paper explains the meaning of the outsourcing, analyzes its functions for Chinese sport enterprises, and brings up; Chinese sport enterprises should adjust themselves to the tendency of the development of the world business, actively carry out the strategy of famous brand, increase the technique investment, improve the quality of products, change the principles of management, broaden the operating ways, raise creative ability, and enhance core competition ability.
Keywords:outsourcing  sport enterprise  core competition ability  resources integration  enlightenment
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