| 奥运会商业化及北京奥运会商业化研究 |
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| 引用本文： | 王新民.奥运会商业化及北京奥运会商业化研究[J].山西师大体育学院学报,2007,22(2):55-57,141. |
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| 作者姓名： | 王新民 |
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| 作者单位： | 漯河市教育培训中心,河南,漯河,462000 |
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| 摘 要： | 奥运会商业化促进了奥林匹克运动在全世界的发展,但奥运会过度的商业行为干扰了正常的比赛,冲击了奥林匹克思想体系,使世界各个国家和地区之间体育发展的差距拉大。因此,北京奥运会商业开发,应明确政府和北京奥组委的职能;注重长期经济效益;有限商业开发,保护奥运会的利益;缩小奥运会建设规模,降低奥运会支出;打击隐形市场,维护赞助商利益;加强监督机制,防止腐败发生。
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| 关 键 词： | 奥运会商业化 北京奥运会 对策 |
| 文章编号： | 1008-8571（2007）02-0055-03 |
| 修稿时间： | 2007-01-10 |
Research on Commercialization Of the Olympic Games and the Beijing Olympic Games Commercialization |
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| WANG Xin-min.Research on Commercialization Of the Olympic Games and the Beijing Olympic Games Commercialization[J].Journal of Physical Education Institute of Shanxi Teachers University,2007,22(2):55-57,141. |
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| Authors: | WANG Xin-min |
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| Institution: | Luohe Education Training Center, Luohe, Henan 462000, China |
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| Abstract: | Commercialization of the Olympic Games promoted the Olympics movement in the world development,but over Commercialization of the Olympic Games has disturbed the normal competition,has attacked the Olympics ideology,causes between world each country and the area the sports development disparity enlarges.Therefore,Beijing Olympic Games commercial development should be clear about the government and.Beijing Austria group committee's function;Pays great attention to the long-term economic efficiency;The limited commercial development,protects the Olympic Games benefit;Reduces the Olympic Games to construct the scale,reduces Olympic Games to disburse;The attack hiding markets maintains the sponsor benefit;Strengthens the surveillance mechanism,prevents the corrupt occurrence. |
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| Keywords: | Commercialization of the Olympic Games Beijing Olympic Games countermeasure |
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