| 奥运吉祥物的发展趋势探析 |
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| 引用本文： | 陈丹丹,阿英嘎,胡玉梅.奥运吉祥物的发展趋势探析[J].山西师大体育学院学报,2013(4):50-52. |
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| 作者姓名： | 陈丹丹 阿英嘎 胡玉梅 |
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| 作者单位： | 南京师范大学体育科学学院,江苏南京210046 |
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| 摘 要： | 北京奥运会的"福娃"形象给世人留下了深刻的印象,伦敦奥运会的"文洛克""也激励着一代人",奥运吉祥物是动态的持续发展的过程,所以对奥运吉祥物做持续性的研究有其必要性。本文采用文献资料法和历史研究法分析历届夏季奥运吉祥物,并兼顾冬奥会吉祥物,在此基础上对奥运吉祥物的发展趋势做了大胆的预测。
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| 关 键 词： | 奥运吉祥物 文化 发展 |
Development Trend of Olympic Mascots |
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| CHEN Dan-dan,A Ying-ga,HU Yu-mei.Development Trend of Olympic Mascots[J].Journal of Physical Education Institute of Shanxi Teachers University,2013(4):50-52. |
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| Authors: | CHEN Dan-dan A Ying-ga HU Yu-mei |
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| Institution: | (Institute of Sports Science,Nanjing Normal University,Nanjing,Jiangsu 210046,China) |
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| Abstract: | Beijing Olympic Games ＂Fuwa＂image to the world left a deep impression,the London Olympic Games＂Rock＂,＂has also inspired a generation＂.Academic research for Olympic mascot will be accompanied by the end of the Olympic Games and at a low ebb,and then Olympic mascot is a dynamic development process,so that the Olympic Games mascot to continuing research has its necessity.The paper using the method of literature and history research method for the analysis of the previous summer Olympic Games mascots Olympic mascots of both,here on the basis of the Olympic mascot trends made a bold prediction. |
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| Keywords: | Olympic mascots culture development |
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