| 海西假日乡村体育旅游产品开发探析——以龙岩市为例 |
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| 引用本文： | 郑柏武.海西假日乡村体育旅游产品开发探析——以龙岩市为例[J].山西师大体育学院学报,2013(1):34-38. |
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| 作者姓名： | 郑柏武 |
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| 作者单位： | 龙岩学院,福建龙岩364012 |
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| 摘 要： | 运用文献资料、调查访谈和逻辑分析等研究方法,探讨了龙岩市乡村体育旅游产品开发的自然资源与人文资源、需求市场状况和当前产品开发状况,提出了必须重视发挥政府的主导职能、市场的调研、产品的促销、产品品牌的塑造、精品旅游线路的构筑和产品的创新的思路,为提升龙岩市乡村体育旅游产品的市场竞争力、促进龙岩乡村体育旅游业的发展提供参考。
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| 关 键 词： | 乡村体育旅游 旅游产品 假日 龙岩 |
Exploration on Western-Strait Holliday Village Sports Tourism Products Development --Using Longyan as the example |
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| ZHENG Bo-wu.Exploration on Western-Strait Holliday Village Sports Tourism Products Development --Using Longyan as the example[J].Journal of Physical Education Institute of Shanxi Teachers University,2013(1):34-38. |
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| Authors: | ZHENG Bo-wu |
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| Institution: | ZHENG Bo-wu (Fujian Longyan University, Longyan, Fujian 364012, China) |
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| Abstract: | Using methods of historical documents, investigation interviews, and logic analysis, the paper dis- cusses natural resources and humane resources of Long）an City＇s village sports tourism products development, the situation of demand market and current situation of production development, proposes that great attention should be paid great justice to the full play of government＇s dominant function, market＇s investigation, product＇s promo- tion, product brands＇ establishment, top quality tourism routes＇ construction, and product＇s innovation, so as to promote market competitiveness of Long）an Long）an City＇s village sports tourism industry. village sports tourism products, and to promote development of |
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| Keywords: | village sports tourism tourism products holidays Longyan |
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