| 浅析奥运营销与体育旅游的互动性——以2008年北京奥运会为例 |
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| 引用本文： | 刘成,刘影.浅析奥运营销与体育旅游的互动性——以2008年北京奥运会为例[J].山西师大体育学院学报,2007,22(2):52-54. |
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| 作者姓名： | 刘成 刘影 |
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| 作者单位： | 曲阜师范大学体育教研部,山东,曲阜,273165 |
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| 摘 要： | 随着2008年北京奥运会的日益临近,奥运营销、体育旅游逐渐成为热门话题。奥运会作为一个世界性的旅游开发热点,其形象的宣传离不开有效的营销策略。文章首先对奥运营销和体育旅游的基本内涵进行阐述,随即分析了奥运营销与体育旅游的互动关系,再结合2008年北京奥运会提出了相关策略。
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| 关 键 词： | 奥运营销 体育旅游 奥运会 北京 |
| 文章编号： | 1008-8571（2007）02-0052-03 |
| 修稿时间： | 2007-01-05 |
Study on the Interaction between Olympic-marketing and Sports Tourism: Case Study of the Beijing 2008 Olympic Games |
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| LIU Cheng,LIU Ying.Study on the Interaction between Olympic-marketing and Sports Tourism: Case Study of the Beijing 2008 Olympic Games[J].Journal of Physical Education Institute of Shanxi Teachers University,2007,22(2):52-54. |
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| Authors: | LIU Cheng LIU Ying |
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| Institution: | College of physical education science, Qufu Normal University, Qufu, Shandong 273165, China |
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| Abstract: | Olympic tourism and sports tourism are becoming the topic of the day,along with the Beijing 2008 Olympic Games' drawing near.The Olympic Games is an international sports event and tourism focus.The effective marketing is indispensable to the diffuseness of Olympic image.The article expounds on the Olympic tourism and sports tourism,analyzes the relation between Olympic tourism and sports tourism,and puts forward correlative measures about the interaction between Olympic-marketing and sports tourism,based on the Beijing 2008 Olympic Games. |
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| Keywords: | Olympic-marketing sports tourism the Olympic Games Beijing |
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