| 论我国传媒"大竞技体育传播"之倾向 |
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| 引用本文： | 韩兰,肖锋.论我国传媒"大竞技体育传播"之倾向[J].山西师大体育学院学报,2005,20(Z1):37-40. |
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| 作者姓名： | 韩兰 肖锋 |
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| 作者单位： | 1. 上海体育学院研究生处,上海,200438
2. 赣南师范学院体育学院,江西,赣州,341000 |
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| 摘 要： | 运用文献资料法、专家咨询法、数学统计法、对比分析法等研究方法对我国媒体传播内容进行跟踪研究,发现我国传媒大量报道与竞技体育相关的新闻信息,存在着“大竞技体育传播”的倾向。为促进我国媒体体育传播的健康发展,在新形式下把握好发展方向,从竞技体育新闻特征、发展水平及受众、传者的角度对“大竞技体育传播”倾向的成因、产生的影响、带来的弊端进行了分析探讨。
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| 关 键 词： | 大众传播 竞技体育 受众 |
| 修稿时间： | 2005年11月6日 |
The Study of "Big-Sports- Transmission-Inclination" of Media in Our Country |
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| HAN Lan,XIAO Feng.The Study of "Big-Sports- Transmission-Inclination" of Media in Our Country[J].Journal of Physical Education Institute of Shanxi Teachers University,2005,20(Z1):37-40. |
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| Authors: | HAN Lan XIAO Feng |
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| Institution: | HAN Lan~1,XIAO Feng~2 |
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| Abstract: | The research methods of interviewing and consulting professionals,contrast-analyzes,mathematics statistic methods and so forth were used to learn the content and format of some main sports news medias in our country,find there generally exists the "big-sports-transmission-inclination" in sports news report.In order to get hold of the developing direction and promote the sound development of the sports news media of our country under the new condition,the cause of formation and the influence of the "big-sports-transmission-inclination" in medias had preliminary discussed,offered the beneficial reference countermeasure for benign development of the sports news media. |
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| Keywords: | mass transmission athletic sports audience |
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