| 我国体育产业集群品牌风险与规避路径研究 |
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| 引用本文： | 郑美艳,;王雪峰.我国体育产业集群品牌风险与规避路径研究[J].山西师大体育学院学报,2014(4):15-19. |
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| 作者姓名： | 郑美艳 ;王雪峰 |
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| 作者单位： | [1]南京体育学院体育系,江苏南京210014; [2]南京体育学院休闲体育系,江苏南京210095 |
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| 基金项目： | 2011年度江苏省高校哲学社会科学基金项目（2011SJD890006）; 2012年度江苏省社科研究应用精品课题（12SYC-002） |
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| 摘 要： | 体育产业集群品牌的建设正逐步成为集群内体育企业提高市场竞争力的重要途径,但同时由于其自身公共物品属性,体育产业集群品牌培育也蕴含着风险。通过运用博弈论工具以及经济学基础分析双重途径,推导出体育产业集群品牌风险的形成机理。同时结合现状,对我国体育产业集群品牌建设过程中的现实风险进行深层梳理。在归因分析的基础上,提出了＂激励—扶持—保障—监督＂四环一线式的体育产业集群风险规避路径,以促进体育产业集群经济更好地发展。
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| 关 键 词： | 体育产业集群 集群品牌 风险规避 路径设计 |
Rearch on Risk and Evasion Path of Chinese Sports Industrial Cluster Brand |
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| Institution: | ZHENG Mei-yan, WANG Xue-feng (1. Department of Physical Education, Nanjing Sport Institutes, Nanjing, Jiangsu 210014, China; 2. Department of Physical Education and Recreation, Nanjing Sport Institutes, Nanjing, Jiangsu 210014, China) |
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| Abstract: | As a complex of regional sports industry and brand marketing,sports industrial clusters brand is an important way to enhance market competitive power. But unfortunately,cluster brand possess the attribution of public goods,whicn may bring interests to the enterprises in clusters and may bring damage as well. In this paper,based on game theory and economic analysis,it analyzed the generation mechanism of sports industrial cluster brand risk,and proposed relevant overcoming guidelines through encouragement,support,security and supervision,in order to promote development of the sports industrial clusters. |
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| Keywords: | sports industry industrial cluster brand risk aversion way design |
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