| 南昌市小型体育健身俱乐部发展前景分析 |
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| 引用本文： | 郭伟,陈栋,李剑兰.南昌市小型体育健身俱乐部发展前景分析[J].山西师大体育学院学报,2009,24(3):35-37. |
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| 作者姓名： | 郭伟 陈栋 李剑兰 |
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| 作者单位： | 江西师范大学体育学院,江西,南昌,330022 |
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| 摘 要： | 运用文献资料法、实地访谈法、问卷调查法等研究方法，对南昌市10家小型体育健身俱乐部的体育健身消费者300人、健身指导员50人以及经营管理者10人进行了调查。研究分析了小型体育俱乐部的优势，提出了发展小型俱乐部的对策，为我国小型体育健身俱乐部的经营发展提供了参考。
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| 关 键 词： | 小型健身俱乐部 体育市场 体育消费 |
Small Sports Club Prospects for Development and Countermeasure Research |
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| GUO Wei,CHEN Dong,LI Jian-lan.Small Sports Club Prospects for Development and Countermeasure Research[J].Journal of Physical Education Institute of Shanxi Teachers University,2009,24(3):35-37. |
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| Authors: | GUO Wei CHEN Dong LI Jian-lan |
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| Institution: | (PE Department, Jiangxi Normal University, Nanchang, Jiangxi 330022 , China) |
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| Abstract: | Using the literature material law, on the spot research techniques and so on interview law, questionnaire survey procedure to the Nanchang 10 small sports fitness club＇s sports fitness consumer 300 people, fitness political instructors 50 person of as well as the business manager 10 people have carded on the investigation. The result indicated： Along with social progress, economic development with our country all - people body - building plan gradual implementation, people＇s sports fitness idea further strengthens, broad masses participate in the sports fitness upsurge by each form, each kind of fitness club like mushroom growth emerges, and receives the general fitness favor. This article analyzed the small sports fitness club market prospect, the development small club superiority has analyzed and proposed the establishment small club＇s development countermeasure, for small fitness Ju Bu the market to stand firm in the economical market, the adaptation economy＇s development and the sports expended the demand and provided the theory basis for our country Small Sports Fitness Club＇s management development. |
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| Keywords: | small sport club sports market sports consumption |
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