| 基于竞争战略的体育企业价值链管理 |
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| 引用本文： | 唐远金.基于竞争战略的体育企业价值链管理[J].山西师大体育学院学报,2009,24(3):4-7,27. |
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| 作者姓名： | 唐远金 |
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| 作者单位： | 玉林师范学院体育系,广西,玉林,537000 |
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| 摘 要： | 论述了体育企业价值链的构成及特点，并在竞争理论和价值链理论的基础上，从体育企业竞争战略的视角，对现代体育企业价值链管理进行了系统分析，提出了基于竞争战略的体育企业价值链管理模式，指出加强体育企业价值链管理，对提升体育企业核心竞争力，形成持久的竞争优势具有重要的理论和现实意义。
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| 关 键 词： | 体育企业 竞争战略 价值链管理 价值链模型 |
Value Chains Management of Sports Enterprise Based on the theory of Competitive Strategy |
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| TANG Yuan-jin.Value Chains Management of Sports Enterprise Based on the theory of Competitive Strategy[J].Journal of Physical Education Institute of Shanxi Teachers University,2009,24(3):4-7,27. |
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| Authors: | TANG Yuan-jin |
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| Institution: | TANG Yuan-jin (PE Department of Yulin Normal University, Yulin, Guangxi 537000, China) |
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| Abstract: | On the base of competition and value chains theory, from the angle of sports enterprise competitive strategy, this thesis discusses the composition and characteristics of sports enterprises value chains, analyses systematically value chains management of modern sports enterprise, raises the management model of value chains of sports enterprise based on competitive strategy. |
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| Keywords: | sports enterprise competitive strategy value chains management value chains model |
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