| 陕西省不同阶层居民体育消费动机的调查与分析 |
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| 引用本文： | 刘振,刘志强,赵江鸿,蔡祥雨.陕西省不同阶层居民体育消费动机的调查与分析[J].山西师大体育学院学报,2014(3):23-26. |
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| 作者姓名： | 刘振 刘志强 赵江鸿 蔡祥雨 |
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| 作者单位： | 西安交通大学体育中心,陕西西安710049 |
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| 基金项目： | 陕西省社会科学基金项目子课题（09N004） |
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| 摘 要： | 基于社会分层理论,通过文献资料、逻辑推理、问卷调查和数理统计等研究方法,对陕西省不同阶层居民的体育消费动机进行了深入调查与分析。结果表明：较低收入阶层居民在追求体育消费的价格低廉上与其他两个阶层存在显著差异;中等收入阶层比较高收入阶层更加重视体育消费品的便利性;较高收入阶层更加重视体育消费品的品牌效应和对体育知识的追求。
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| 关 键 词： | 不同阶层居民 体育消费 动机 |
Investigation and Analysis on Sports Consumption Motivation of the Different Classes Citizens in Shaanxi Province |
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| LIU Zhen,LIU Zhi-qiang,ZHAO Jiang-hong,CAI Xiang-yu.Investigation and Analysis on Sports Consumption Motivation of the Different Classes Citizens in Shaanxi Province[J].Journal of Physical Education Institute of Shanxi Teachers University,2014(3):23-26. |
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| Authors: | LIU Zhen LIU Zhi-qiang ZHAO Jiang-hong CAI Xiang-yu |
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| Institution: | (Sports Center of Xi＇an Jiaotong University, Xi＇an, Shaanxi 710049, China) |
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| Abstract: | This article analyses the motivations of the spending on sports of people of different classes in Shannxi by the research methods such as the Literature research method,the Logic reasoning method,the Questionnaire survey method,the Mathematical statistics method and so on,basing on the Social stratification theory.The results shows that the lower income class are different from the other two classes in pursuing the price moderate of the spending on sports;The middle income class pay more attention to the convenience of the Sports consumer goods than the higher income class;The higher income class highlight the brand effect of the Sports consumer goods and the Sports knowledge. |
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| Keywords: | different classes citizens sports consumption motivation |
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