| 武术赛事市场研究 |
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| 引用本文： | 徐建国,纪洪海.武术赛事市场研究[J].山西师大体育学院学报,2008,23(4):40-42. |
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| 作者姓名： | 徐建国 纪洪海 |
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| 作者单位： | 苏州职业大学,基础部,江苏,苏州,215104 |
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| 摘 要： | 分析研究我国武术赛事市场的现状，认为我国武术赛事市场化程度不高。针对当前的问题，提出了吸收其他体育赛事的成功经验，进行武术赛事改革，积极开发赛事资源的建议。
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| 关 键 词： | 武术赛事 赛事市场 营销 |
Research on market of Wushu Matches |
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| XU Jian-guo,JI Hong-hai.Research on market of Wushu Matches[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(4):40-42. |
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| Authors: | XU Jian-guo JI Hong-hai |
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| Institution: | ( Suzhou Vocational University, Suzhou, Jiangsu 215104, China) |
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| Abstract: | The writers raise the view based on anylizing the current situation of Wushu Matches in China that the Chinese Wushu Matches haven't got fully marketing development.And therefore raise the suggestions that the successful experience of other sport matches be absorbed,Wushu Matches reformed,and match resources actively developed. |
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| Keywords: | Wushu Wushu Matches match market marketing |
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