| 生源危机下地方二本院校的应对策略研究 |
| |
| 引用本文： | 赵玉琳,杨志稳.生源危机下地方二本院校的应对策略研究[J].保山学院学报,2013(5):48-51. |
| |
| 作者姓名： | 赵玉琳 杨志稳 |
| |
| 作者单位： | [1]文山学院招生就业指导处,云南文山663000 [2]保山学院招生就业处,云南保山678000 |
| |
| 摘 要： | 2013年高考招生录取情况表明,生源危机已蔓延至二本院校,其中地方二本院校危机情况最为明显.因此,地方二本院校必须加强学校内涵建设,完善学科专业体系,完善学校教学、科研的质量和水平,形成自己鲜明的办学特色和优势专业.同时,在招生过程中要完善招生宣传体系,科学、规范、有序地开展招生宣传工作,最大化吸引优质生源.
|
| 关 键 词： | 二本院校 生源危机 内涵建设 招生宣传 |
Countermeasures of Regional Undergraduate Universities before Students Recruiting Crisis |
| |
| Zhao Yulin,Enrollment and Employment Office,Wenshan and Employment Office,Yang Zhiwen.Countermeasures of Regional Undergraduate Universities before Students Recruiting Crisis[J].Journal of Baoshan Teachers College,2013(5):48-51. |
| |
| Authors: | Zhao Yulin Enrollment and Employment Office Wenshan and Employment Office Yang Zhiwen |
| |
| Institution: | University, Wenshan, Yunnan 663000; Enrollment Baohsan, Yunnan 678000) |
| |
| Abstract: | The work of in 2013 clearly shows the crisis of enrolling new students in regional undergraduate universities. As a result, these universities have to strengthen their internal con- struction and improve their subject system to survive. At the same time, the advertising should also be enhanced to attract more and better high school graduates. |
| |
| Keywords: | undergraduate universities students recruiting crisis internal construction advertising |
| 本文献已被 维普 等数据库收录！ |
|
