| 中英文广告的语言和文化差异 |
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| 引用本文： | 范蕊丽,芮燕萍.中英文广告的语言和文化差异[J].大同职业技术学院学报,2010(6). |
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| 作者姓名： | 范蕊丽 芮燕萍 |
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| 作者单位： | 中北大学人文社会科学学院; |
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| 摘 要： | 语言和文化之间有着紧密的关系。不同的语言反映着不同的文化,反过来,文化又制约和影响着语言。中英文广告语言就是反映中西方文化的一面镜子。一方面,中英文广告语言在语音、词法、句法等方面存在着差异;另一方面,二者在价值观念、社会习俗、思维模式等方面也存在着中西方文化差异。当然,中西方语言和文化也是相互交融的。
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| 关 键 词： | 中英文广告 语言差异 文化差异 |
A Research of Language and Cultural Differences in Chinese and English Advertisements |
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| FAN Rui-li,RUI Yan-ping.A Research of Language and Cultural Differences in Chinese and English Advertisements[J].Journal of Datong Vocational College,2010(6). |
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| Authors: | FAN Rui-li RUI Yan-ping |
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| Institution: | FAN Rui-li,RUI Yan-ping(School of Humanities and Social Science,North University of China,Taiyuan Shanxi,030051) |
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| Abstract: | Language and culture have a close relationship.Different languages reflect different cultures.The culture constraints and influences the language.Chinese and English advertising language is a mirror to reflect Chinese and the western culture.This paper clarifies the Chinese and western language differences from the aspects of pronunciation,wording and sentence structure and shows the Chinese and western cultural differences from values,social customs and thinking modes by conducting a contrastive analysis o... |
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| Keywords: | Chinese and English advertisements language differences cultural differences |
| 本文献已被 CNKI 等数据库收录！ |
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