| 基于文化经济视角下的南京旅游文化产品解析 |
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| 引用本文： | 马艳伟,杨帆.基于文化经济视角下的南京旅游文化产品解析[J].扬州教育学院学报,2011,29(4):19-23. |
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| 作者姓名： | 马艳伟 杨帆 |
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| 作者单位： | 1. 扬州职业大学,江苏扬州,225009
2. 南京农业大学,江苏南京,210095 |
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| 摘 要： | 转变传统经济观念，大力发展文化经济已成为当今社会经济发展的趋势。本文针对南京文化经济旅游发展的现状，总结了从文化经济角度实现旅游业腾飞的现实意义，提出以开发南京独特的文化旅游产品精品来吸引海内外游客的思路，依托“政府主导＋市场运作”的科学管理模式，尝试建立文化产品运营成果的模型，并据此模型打造实景演出的精品文化旅游产品，促使此项目可持续性发展，达到文化经济效益的最大化。
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| 关 键 词： | 文化经济 南京旅游业 文化旅游产品 |
Analysis of Nanjing Tourism Products Based on the Perspective of Cultural Economy |
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| MA Yan-wei,YANG Fan.Analysis of Nanjing Tourism Products Based on the Perspective of Cultural Economy[J].Journal of Yangzhou College of Education,2011,29(4):19-23. |
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| Authors: | MA Yan-wei YANG Fan |
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| Institution: | 1. Yangzhou Polytechnic College, Yangzhou 225009, China; 2. Nanjing Agricultural University, Nanjing 210095, China) |
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| Abstract: | To change the traditional economic view and fully develop the cultural economy has become the trend of the recent social economic development. In light of the situation of the tourism development in Nanjing, this paper summarizes the realistic significance of realizing the rapid development of tourism from the angle of cultural economy Then it presents the outline to attract tourists from home and abroad by developing Nanjing＇ s unique cultural tourism high-quality products. Relying on the scientific management mode of government domain and market operation, it at- tempts to establish the cultural product model of operations and develop the subject-live distinctive cultural tourism products, thus promoting the sustainable development of this program and achieving the biggest cultural economic benefit. |
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| Keywords: | cultural economy tourism of Nanjing cultural tourism products |
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