| 儒家沐浴文化是沐浴品牌的重要依托 |
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| 引用本文： | 陈跃兵.儒家沐浴文化是沐浴品牌的重要依托[J].扬州教育学院学报,2004,22(2):31-34,77. |
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| 作者姓名： | 陈跃兵 |
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| 作者单位： | 扬州教育学院,政教系,江苏,扬州,225002 |
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| 摘 要： | 沐浴品牌是沐浴文化延伸出来的市场经济产物,儒家沐浴文化是沐浴品牌的重要依托。我们对儒家沐浴文化建设的建议是,创立儒家沐浴文化的新核心价值体系,为儒家沐浴文化加入时代内涵,构建儒家沐浴文化的开放体系,探索儒家沐浴文化可持续发展的道路,培养偏好儒家沐浴文化的沐浴群体等等。
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| 关 键 词： | 沐浴品牌 儒家沐浴文化 浴德 沐浴公司 |
| 文章编号： | 1008-6536(2004)02-0031-04 |
| 修稿时间： | 2004年4月12日 |
The Bathing Culture of Confucian School-the Important Backing of Brand of Bathing Business |
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| CHEN Yao-bin.The Bathing Culture of Confucian School-the Important Backing of Brand of Bathing Business[J].Journal of Yangzhou College of Education,2004,22(2):31-34,77. |
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| Authors: | CHEN Yao-bin |
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| Abstract: | The brand of bathing business is the product of the market-oriented economy coming from the bathing culture, which is its important backing. For the construction of bathing culture of Confucian School, our proposal is to set up a new value system, to endow it with connotation of times, and to form an opening system, so as to explore the ways of its sustained development. |
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| Keywords: | brand of bathing business bathing culture of Confucian School morality of bathing bathing company |
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