| 奥林匹克运动商业化“适度控制”问题的商榷 |
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| 引用本文： | 王庆伟,展更豪.奥林匹克运动商业化“适度控制”问题的商榷[J].西安体育学院学报,2001,18(2):23-25. |
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| 作者姓名： | 王庆伟 展更豪 |
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| 作者单位： | 首都体育学院, |
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| 摘 要： | 针对奥林匹克运动商业化的应用价值及其取向 ,通过查阅文献资料以及与从事这方面研究的专家的讨论 ,分析了形成奥林匹克运动的商业化的既成事实的原因以及商业化对奥林匹克运动的精神内核所产生的影响。笔者认为 ,奥林匹克运动的商业化是不可避免的历史发展趋势 ,商业化的客观发展是不以人的主观意志而转移的 ,因此 ,商业化的不断发展对奥林匹克运动的精神内核的今后发展提出了更高的要求。所以说 ,奥林匹克运动的精神内核也必然是随着客观环境的变化而不断变化发展的 ,二者之间应该是动态的平衡。
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| 关 键 词： | 奥林匹克运动 商业化 奥林匹克运动的精神内核 价值取向 |
| 文章编号： | 1001-747X(2001)02-0023-03 |
| 修稿时间： | 2000年9月13日 |
Research on Commercialization of Olympic Games |
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| WANG Qin wei,ZHAN Gen hao.Research on Commercialization of Olympic Games[J].Journal of Xi'an Institute of Physical Education,2001,18(2):23-25. |
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| Authors: | WANG Qin wei ZHAN Gen hao |
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| Abstract: | This research mainly discusses the inevitable-value and its adoptable orientation of commercialization of Olympic Sports.Through consulting a large quantity of history and today's literature and discussing this issue with the experts on the aspects,we deeply analyze the causes of having made the accomplished facts of Olympic Splrts and the influence caused by the commercialization to the internal center of the spirit of Olympic Sports.Therefore,the writer assumes that the commercialization of Olympic Sports is an inevitable historic developing trend,its objective development doesn't be changed by the subjective willness.At the same time,the continuous development of commercialization puts forward much higher requirements of the internal spirit of Olympic Sports.So,the internal-spirit of Olympic Sport must be changed with the transformation of objective circumstance,the relationship between them is a dynamic balance. |
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| Keywords: | Olympic sports commercialization the internal-spirit of Olympic Sport valued-oricntation |
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