| 基于城市竞争力理论的西部体育市场开发研究——以成都、西安、重庆与昆明四城市为例 |
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| 引用本文： | 赵平,蔡兴林,栗锋.基于城市竞争力理论的西部体育市场开发研究——以成都、西安、重庆与昆明四城市为例[J].西安体育学院学报,2007,24(1):49-52. |
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| 作者姓名： | 赵平 蔡兴林 栗锋 |
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| 作者单位： | 1. 重庆大学,体育学院,重庆,400048
2. 人民体育出版社,北京,100061 |
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| 基金项目： | 首届中国体育产业学术会议专题报告论文 |
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| 摘 要： | 基于城市竞争力的测评系统分析发现,成都、西安、重庆与昆明市是西部仅有的4个进入全国城市综合竞争力排名前50强的城市。通过对4个城市竞争力模式中12个分支系统的分析,西部体育市场的开发与利用需要进行正确的市场定位,并提出“西部体育城市发展圈”的模式、注重城市竞争力给体育市场开发带来的潜在市场、突出城市文化特色发展点等整体建议,并探讨西部4大城市的具体体育特色市场发展点。
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| 关 键 词： | 西部 城市竞争力 体育市场 发展点 |
| 文章编号： | 1001-747X（2007）01-0049-04 |
| 修稿时间： | 2006-04-112006-06-20 |
Research on West Sport Market Development Based on Theory of City Competitiveness |
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| ZHAO Ping,CAI Xing-lin,LI Leng.Research on West Sport Market Development Based on Theory of City Competitiveness[J].Journal of Xi'an Institute of Physical Education,2007,24(1):49-52. |
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| Authors: | ZHAO Ping CAI Xing-lin LI Leng |
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| Abstract: | Based on the city competitiveness theory,it is revealed that Chengdu, Xi'an,Chongqing and Kunming,the four west cities,are the only four cities which rank the first fifties cities in terms of overall city competitiveness.And through the analysis of the twelve sub-systems of city competitiveness,the development of west sports market must be fixed position.This paper puts forward the model of "Development Circle of the West Sport Cities" and offers further suggestions to pay attention to hidden market and highlight the cultural uniqueness of the cities. |
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| Keywords: | western area city competitiveness sports market development point |
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