| 我国体育电视转播产业发展现状与对策 |
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| 引用本文： | 邓星华.我国体育电视转播产业发展现状与对策[J].西安体育学院学报,2002,19(2):6-9. |
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| 作者姓名： | 邓星华 |
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| 作者单位： | 华南师范大学,体育科学学院,广东,广州,510631 |
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| 基金项目： | 国家体育总局立项课题“我国体育文化传播产业发展现状与对策研究”课题。 ( 2 0 2SS992 7) |
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| 摘 要： | 笔者从我国的体育电视转播产业发展的现状入手 ,对我国体育电视转播的产业化提出了要明确体育竞赛主办者对电视转播的拥有权 ;吸引媒体机构对转播的直接介入 ,引进竞争机制 ;协调媒体机构间的转播关系 ;合理的电视转播价格 ;合理的电视转播收入分配比例等措施 ,在规范市场的基础上 ,提高体育电视转播的运作效益。
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| 关 键 词： | 体育比赛 电视转播产业 中国 体育市场 |
| 文章编号： | 1001-747X(2002)01-0006-04 |
| 修稿时间： | 2001年11月15 |
Present Situation of TV Relayed Industry of Sports and Its Countermeasure |
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| DENG Xing-hua.Present Situation of TV Relayed Industry of Sports and Its Countermeasure[J].Journal of Xi'an Institute of Physical Education,2002,19(2):6-9. |
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| Authors: | DENG Xing-hua |
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| Abstract: | From the developing fact of Chinese TV relay industry, following measures should be adopted to make TV relay be industrial Firstly, the host unit of the match owns undoubtedly the TV performance right Secondly, the media should be attracted in the course of the relay Thirdly, the relations between all sorts of the media should be rationalized by adopted competitive system and formulating reasonable price and distribution system of TV relay The aim is to improve the benefits of TV relay based on the normal market |
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| Keywords: | sports match industry of TV relay China sports market |
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