| 论奥运项目的市场体系及产品特性 |
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| 引用本文： | 彭贻海.论奥运项目的市场体系及产品特性[J].体育成人教育学刊,2004,20(1):4-6. |
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| 作者姓名： | 彭贻海 |
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| 作者单位： | 武汉体育学院运动系,430079,湖北武汉 |
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| 摘 要： | 完善奥运项目市场体系和把握其产品特性是进行市场开发的基础.对奥运项目市场进行规范的划分和对其产品进行细致的分析,可以更好地提高服务质量,提高市场开发的效益.
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| 关 键 词： | 奥林匹克 运动项目 市场体系 产品特性 |
| 文章编号： | 1672-268X(2004)01-0004-03 |
| 修稿时间： | 2003年9月18日 |
On market system and product characteristics of the Olympic items |
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| PENG Yi-hai Sports Training.On market system and product characteristics of the Olympic items[J].Journal of Sports Adult Education,2004,20(1):4-6. |
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| Authors: | PENG Yi-hai Sports Training |
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| Institution: | PENG Yi-hai Sports Training Department,Wuhan Institute of P.E.,Wuhan 430079,China |
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| Abstract: | The bases for market development are to perfect market system and to know about product characteristics of the Olympic items. Better service quality and market development profit can only be reached through standard division of the item market and analysis of the products. |
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| Keywords: | Olympic items market system product characteristics |
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