| 健身俱乐部不同消费动机会员服务满意度调查 |
| |
| 引用本文： | 臧恒,周斌,喻文,夏贵霞.健身俱乐部不同消费动机会员服务满意度调查[J].体育成人教育学刊,2012,28(1):46-47. |
| |
| 作者姓名： | 臧恒 周斌 喻文 夏贵霞 |
| |
| 作者单位： | 湖南城市学院体育学院,湖南益阳,413000 |
| |
| 基金项目： | 湖南城市学院大学生研究性与创新性项目(CX201158);益阳市社科联项目(2010YS022) |
| |
| 摘 要： | 运用问卷调查法、数理统计法对健身俱乐部不同消费动机会员服务满意度进行调查,结果表明:生存需要型会员与娱乐享受型会员的消费行为特征存在差别,对健身服务质量的诉求明显不同。针对不同动机类型会员提出了侧重点不同的服务营销策略,为健身俱乐部的经营提供参考。
|
| 关 键 词： | 健身俱乐部 生存需要型 娱乐享受型 会员满意度 |
Satisfaction Investigation of Fitness Club Members with Different Consumption Motives |
| |
| ZANG Heng,ZHOU Bin,YU Wen,XIA Gui-xia.Satisfaction Investigation of Fitness Club Members with Different Consumption Motives[J].Journal of Sports Adult Education,2012,28(1):46-47. |
| |
| Authors: | ZANG Heng ZHOU Bin YU Wen XIA Gui-xia |
| |
| Institution: | (Sport Dept.,Hunan City Inst.,Yiyang 413000,China) |
| |
| Abstract: | With the research methods of questionaire investigation and statistics,the paper makes satisfaction investigation of club members with different consumption motives of fitness clubs.The paper reveals that the behavioral features of the members practising for survival and the members practising for fun are different and they have different demands for the fitness service quality.The paper proposes to provide different service marketing strategy for different types of members. |
| |
| Keywords: | fitness club survival type enjoying type satisfaction of club members |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
