| 我国体育用品业发展现状及对策 |
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| 引用本文： | 王雷.我国体育用品业发展现状及对策[J].体育成人教育学刊,2006,22(6):47-48. |
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| 作者姓名： | 王雷 |
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| 作者单位： | 武汉体育学院,科研处,湖北,武汉,430079 |
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| 摘 要： | 分析了我国体育用品业发展的现状,针对所存在的产量大、利润小;技术含量少;企业规模小等主要问题,提出加大培育与开发市场、开拓国际市场、规范市场标准和提升国际竞争力等,符合新世纪我国体育用品业未来走向的发展对策与建议。
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| 关 键 词： | 体育用品业 体育消费 体育市场 |
| 文章编号： | 1672-268X(2006)06-0047-02 |
| 收稿时间： | 10 20 2006 12:00AM |
| 修稿时间： | 2006年10月20 |
Status quo and development of sports product industry in China |
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| WANG Lei.Status quo and development of sports product industry in China[J].Journal of Sports Adult Education,2006,22(6):47-48. |
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| Authors: | WANG Lei |
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| Institution: | Scientific Research Dept. ,Wuhan Inst. Of P. E. ,Wuhan 430079,China |
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| Abstract: | The paper analyses the current development of the sports product industry in China and points out that the enterprises are of great productive volume with little profits,with low techniques and small scope.It proposes that the development of the sports product industry should focus on the strengthening of the market development and exploration,standardizing the market operation and improving the international competence. |
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| Keywords: | sports product industry sports consumption sports market |
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