| 微博时代体育赛事的传播特点——以南非世界杯和广州亚运会为例 |
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| 引用本文： | 徐绍文,赵蕴.微博时代体育赛事的传播特点——以南非世界杯和广州亚运会为例[J].体育成人教育学刊,2011,27(6):1-3. |
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| 作者姓名： | 徐绍文 赵蕴 |
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| 作者单位： | 1. 武汉体育学院研究生部,湖北武汉,430079
2. 武汉体育学院期刊社,湖北武汉,430079 |
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| 基金项目： | 湖北省教育科学规划项目《体育与传媒关系研究》部分内容 |
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| 摘 要： | 近年来微博的发展势头极其强劲,不但成为了社交网站的新宠,给人们的日常生活带来了巨大影响,而且还作为一种新型的传播工具,参与到了各种体育赛事中,给体育迷们带来新的赛事体验。从微博的传播模式和传播特点等方面入手,并以南非世界杯和广州亚运会为例,探析在微博时代体育赛事的新特点。
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| 关 键 词： | 微博 传播模式 传播特点 体育赛事 |
Features of sports events publicity in microblog era |
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| ZHAO Yun,XU Shao-wen.Features of sports events publicity in microblog era[J].Journal of Sports Adult Education,2011,27(6):1-3. |
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| Authors: | ZHAO Yun XU Shao-wen |
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| Institution: | ZHAO Yun1,XU Shao-wen2(1.Journal Editorial Dept.,Wuhan Sports Univ.,Wuhan 430079,China,2.Graduate Dept.,China) |
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| Abstract: | Recently the microblog has become a favorite way of social communication which has brought about great influence to people＇s daily life and it also has become a new way of publicity which has been used in the sports events news reports.The paper discusses the publicity ways and features of microblog and analyses the new characteristics of the sports events in the microblog era,taking the World Cup in South America and the Guangzhou Asian Games as examples. |
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| Keywords: | microblog publicity mode publicity feature sports event |
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