| 江苏省健身气功推广策略研究 |
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| 引用本文： | 刘晋元,孙艳.江苏省健身气功推广策略研究[J].体育科技,2014(3):86-87. |
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| 作者姓名： | 刘晋元 孙艳 |
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| 作者单位： | 扬州大学体育学院,江苏扬州225009 |
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| 基金项目： | 江苏省体育局局管课题,项目编号：ST13303128 |
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| 摘 要： | 运用文献资料法、专家访谈法、实地考察法、问卷调查法、数理统计法对健身气功在江苏的推广情况进行了分析。江苏省健身气功的推广今后应加大宣传力度;提高健身气功推广人员素质;加快健身气功功法的创编;提高健身气功在年轻人中的受欢迎程度;积极探索多种推广模式。
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| 关 键 词： | 江苏省 健身气功 推广策略 |
Research on Health Qigong Promotion Strategy in Jiangsu Province |
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| Institution: | LIU Jin-yuan, etal. (PE college of Yangzhou university, Yangzhou 225009, Jiangsu, China) |
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| Abstract: | This paper analyzed the promotion situation of health Qigong in Jiangsu with the methods of documentary, expert interview, field investigation, questionnaire survey and mathematical statistics. The promotion of health qigong in Jiangsu province in the future should step up publicity, the quality of the health qigong extension workers should be improved, creation of health qigong routines should be increased; the popular degree of fitness qigong in young people should be increased, and a variety of marketing model should be actively explored. |
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| Keywords: | Jiangsu province health qigong promotion strategy |
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