| 高校体育产业化运作模式研究--第8届全国大学生羽毛球锦标赛成功举办的启示 |
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| 引用本文： | 童健,王春保.高校体育产业化运作模式研究--第8届全国大学生羽毛球锦标赛成功举办的启示[J].武汉体育学院学报,2005,39(4):24-26. |
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| 作者姓名： | 童健 王春保 |
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| 作者单位： | 三峡大学,体育学院,湖北,宜昌,443002 |
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| 摘 要： | 运用专题研究法,对第8届全国大学生羽毛球锦标赛的成功商业运作模式进行了分析与研究。认为在当前社会经济形势下,发挥高校文化集中优势,挖掘体育文化潜在经济价值,构建高校与企业合作的平台,通过承办比赛扩大高校与社会企业的交流,是高校体育产业化运作成功的模式。
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| 关 键 词： | 高校 体育文化 产业化 运作模式 |
| 文章编号： | 1000-520X(2005)04-0024-03 |
| 修稿时间： | 2005年1月13日 |
Studies on college sports industrialization operation mode |
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| TONG Jan,WANG Chun-bao.Studies on college sports industrialization operation mode[J].Journal of Wuhan Institute of Physical Education,2005,39(4):24-26. |
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| Authors: | TONG Jan WANG Chun-bao |
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| Abstract: | The successful industrialization operation mode of the 8th College Badminton Championship was analyzed with adoption of special topic study method. It was pointed out that under the current social and (economic) situation,college culture concentrative advantages should be displayed,the potential economic values of the sports culture should be excavated and the cooperation platform between colleges and enterprise should be constructed. The successful operation mode of college sports industry was to have matches in (order) to expand the exchanges between colleges and enterprises. |
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| Keywords: | college sports culture industrialization operation mode |
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