| 我国沙滩排球赛事市场运作分析 |
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| 引用本文： | 陆卫平,印明.我国沙滩排球赛事市场运作分析[J].武汉体育学院学报,2006,40(8):24-26. |
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| 作者姓名： | 陆卫平 印明 |
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| 作者单位： | 首都体育学院,成教部,北京,100088 |
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| 摘 要： | 分析我国沙滩排球赛事市场运作现状.研究认为,其主要问题是政府行为和市场化程度不高.针对目前赛事运作过程中存在的问题,提出：充分吸收发达国家成功的经验、丰富比赛形式、与体育旅游相结合和积极开发比赛资源.
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| 关 键 词： | 沙滩排球 赛事 市场运作 |
| 文章编号： | 1000-520X(2006)08-0024-03 |
| 收稿时间： | 05 12 2006 12:00AM |
| 修稿时间： | 2006年5月12日 |
Market operation of beach volleyball matches in China |
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| LU Wei-ping,YIN Ming.Market operation of beach volleyball matches in China[J].Journal of Wuhan Institute of Physical Education,2006,40(8):24-26. |
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| Authors: | LU Wei-ping YIN Ming |
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| Institution: | Captial Inst. Of P. E. ,Beijing 100088,China |
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| Abstract: | Problems existing in the market operation of beach volleyball matches in China mainly include that the government support is not enough and the marketing of the mathces is not satisfactory. In order to solve the problems, experiences of the developed countries in holding such matches, the competition forms, the combination of sports tourism with the devleopment of the beach volleyball matches. |
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| Keywords: | beach volleyball competition market operation |
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