| 新媒介时代中国武术文化传播:困境、机遇、路径 |
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| 引用本文： | 赵歆.新媒介时代中国武术文化传播:困境、机遇、路径[J].武汉体育学院学报,2021,55(5):66-72. |
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| 作者姓名： | 赵歆 |
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| 作者单位： | 1. 武汉体育学院 武术学院, 湖北 武汉 430079;2. 武汉体育学院 研究生院, 湖北 武汉 430079 |
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| 基金项目： | 湖北省教育科学规划重点项目（2020GA053）；湖北省教育厅科学研究计划指导性项目（B2020221）。 |
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| 摘 要： | 新媒介是文化传播的重要载体之一。以传播学、人文学等交叉学科理论知识为基础，运用文献资料、逻辑分析、文本解析等研究方法，对中国武术的传播困境、传播机遇及传播路径进行分析论证。研究认为，中国武术传播在新媒介背景下面临着西方体育文化冲击、发展空间窄化、文化认知偏离等问题和窘境。而新媒介也为中国武术传播带来新契机，建构了中国武术文化记忆，增强民族认同感；挖掘了中国武术文化内涵，满足现代社会需要；打通了中国武术文化传统与现代的桥梁，提供文明道德涵养。消解中国武术传播的困惑还需树立"开放包容"意识，打造武术文化特色；利用新媒介传播技术，拓宽武术传播空间；发挥新媒介育人功效，培养正确武术认知。新媒介迥异于传统武术传播媒介，为中国武术建构了新的传播路径，一定程度上决定着中国武术未来发展的传播走向。
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| 关 键 词： | 新媒介 中国武术 文化传播 武术文化 武术文化记忆 传播空间 |
| 收稿时间： | 2021-02-20 |
Communication of Chinese Wushu Culture in New Media Era: Difficulties,Opportunities and Countermeasures |
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| ZHAO Xin.Communication of Chinese Wushu Culture in New Media Era: Difficulties,Opportunities and Countermeasures[J].Journal of Wuhan Institute of Physical Education,2021,55(5):66-72. |
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| Authors: | ZHAO Xin |
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| Institution: | 1. School of Wushu, Wuhan Sports Univ., Wuhan 430079, China;2. Graduate Dept., Wuhan sports Univ., Wuhan 430079, China |
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| Abstract: | New media is one of the important carriers of the cultural communication. Based on the theoretical knowledge of interdisciplinary subjects such as communication and humanities,this paper adopted literature,logical and text analyses to reveal the difficulties,opportunities and countermeasures of the Chinese Wushu communication. According to the research,the communication of the Chinese Wushu was faced with the western sports cultural influences,development dilemma,and misunderstanding under the background of new media.However,the new media also brought opportunities for the communication of the Chinese Wushu to construct the cultural memory of the Chinese Wushu,to enhance the sense of national identity,to unearth the cultural connotation of the Chinese Wushu to meet the needs of modern society,to build the bridge between the traditional and modern Chinese Wushu culture,and to nurture morality. To overcome the difficulties,it was necessary to establish a sense of openness and tolerance and to create Wushu cultural characteristics,to use new media communication technology to broaden Wushu communication,to play the role of the new media in educating people and cultivate correct awareness,which provided a new trend for Wushu communicaiton. |
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| Keywords: | new media Chinese Wushu cultural communication Wuhsu culture Wushu coltural memory communication space |
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