| 以数字技术驱动和建构丝绸之路民族体育文化认同 |
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| 引用本文： | 万晓红,王海明.以数字技术驱动和建构丝绸之路民族体育文化认同[J].武汉体育学院学报,2017,51(11):14. |
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| 作者姓名： | 万晓红 王海明 |
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| 作者单位： | 1. 武汉体育学院 新闻与传播学院, 湖北 武汉 430079;2. 武汉体育学院 继续教育学院, 湖北 武汉 430079 |
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| 基金项目： | 国家社会科学基金项目（13BTY017）；湖北省教育厅人文社会科学重大项目（15ZD031）。 |
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| 摘 要： | 该文基于文化认同理论，运用文献资料法，结合田野调查与专家咨询，探析如何通过数字技术驱动和建构丝绸之路民族体育文化认同。研究发现：数字技术颠覆了传统信息流通的方式，满足了受众对民族体育文化的认知需求。数字技术带来的时空一体化，有效推进了民族体育文化的共享，有望弥合民族文化鸿沟，塑造"他者"认知的想象空间，推进丝绸之路各国之间的文化交流与经济合作。建议以数字驱动、体验交流作为技术支撑，以中国主导、多边合作作为建构的主体，以民间体育文化交流、赛事品牌打造进行内容建构，多管齐下，共同打造民族体育文化数字空间，增进丝绸之路民族体育文化认同，助推"一带一路"经济合作与发展。
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| 关 键 词： | 丝绸之路 民族体育文化 数字空间 文化认同 他者 |
Study on Ethnic Sports Culture Identification along the Silk Road Driven and Constructed by Digital Technology |
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| WAN Xiaohong,WANG Haiming.Study on Ethnic Sports Culture Identification along the Silk Road Driven and Constructed by Digital Technology[J].Journal of Wuhan Institute of Physical Education,2017,51(11):14. |
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| Authors: | WAN Xiaohong WANG Haiming |
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| Institution: | 1. School of Journalism & Communication, Wuhan Sports University, Wuhan 430079, China;2. School of continuing Education, Wuhan Sports University, Wuhan 430079, China |
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| Abstract: | This paper analyzes ethnic sports culture identification along the Silk Road driven and constructed by digital technology using research methods such as literature consultation and field research. The research discovers that digital technology has revolutionized traditional modes of information communication and hereby satisfied cognitive demands of audiences towards ethnic sports culture. The integration of time and space, initiated by digital technology, will effectively promote the sharing of ethnic sports cultures, will bridge ethnic culture divide, will shape the cognitive and imaginative space of The Other, and will boost cultural exchanges and economic cooperation between countries along the Silk Road. It is proposed that digital technology and experiencing exchanges should be taken as the technological support, China-initiated multi-lateral cooperation should be taken as the subject of the construction, ethnic sports culture exchanges and sport events brands should be taken as the content of construction in the hope of building ethnic sports culture digital space and enhancing ethnic sports culture identification along the Silk Road, boosting economic cooperation and acceleration of the Belt and Road Initiative in an all-around way. |
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| Keywords: | The Sild Road Ethnic Sports Culture Digital Space Cultural Identification The Other |
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