| 我国体育用品制造业国际转移的趋势及动力机制——基于全球生产网络视角 |
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| 引用本文： | 朱华友,李涵,戴艳.我国体育用品制造业国际转移的趋势及动力机制——基于全球生产网络视角[J].武汉体育学院学报,2019,53(8):44-49. |
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| 作者姓名： | 朱华友 李涵 戴艳 |
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| 作者单位： | 1. 浙江师范大学 经济与管理学院, 浙江 金华 321004;2. 浙江师范大学 体育与健康科学学院, 浙江 金华 321004 |
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| 基金项目： | 教育部人文社会科学研究项目"我国体育用品制造业的去地方化问题与转型升级研究"（17YJA890002）；国家自然科学基金项目（41571112）；浙江省自然科学基金项目（LY16D010002）。 |
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| 摘 要： | 我国体育用品制造业国际转移呈现出网络化、多元化、集群化、主动化的新趋势，其动力来源有三点，一是寻求我国体育用品制造业价值链的重构，二是试图跨越后发国家可能面临的价值链固化的"网络陷阱"，三是追逐包括竞争优势和网络权力等隐形收益在内的综合利益最大化。但是，这种自觉行动和主动作为可能受到价值链上端发达国家的阻击。因此，我国体育用品制造业要利用研发设计和品牌营销价值链的发育突破门限效应，积极开展跨境并购和逆向投资活动弥补比较劣势，并逐步回归到研发本土化，利用国内中小体育用品企业构建由自己主导的价值链，以全球布局应对潜在的贸易风险。
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| 关 键 词： | 全球生产网络 体育用品制造业 国际转移 动力机制 |
| 收稿时间： | 2019-05-22 |
Trend and Dynamic Mechanism of International Transfer of China's Sporting Goods Manufacturing Industry: A Global Production Network Perspective |
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| ZHU Huayou,LI Han,DAI Yan.Trend and Dynamic Mechanism of International Transfer of China's Sporting Goods Manufacturing Industry: A Global Production Network Perspective[J].Journal of Wuhan Institute of Physical Education,2019,53(8):44-49. |
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| Authors: | ZHU Huayou LI Han DAI Yan |
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| Institution: | 1. College of Economics and Management, Zhejiang Normal Univ., Jinhua 321004, China;2. College of P. E. and Health, Zhejiang Normal Uni., Jinhua 321004, China |
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| Abstract: | The international transfer of China's sporting goods manufacturing industry more and more based on network, diversity, clustering and initiative due to three reasons.First one is to seek the reconstruction of the value chain of China's sporting goods manufacturing industry.The second is to avoid the "network trap" that many countries may face.The third is to pursue the maximization of comprehensive benefits, including invisible benefits such as competitive advantage and network power.However, the conscious actions may be hindered by developed countries at the top of the value chain.Therefore, firstly, China's sporting goods manufacturing industry should break through the threshold effect through the development of R&D design and brand marketing value chain.It also should actively carry out cross-border mergers and acquisitions and reverse investment activities to make up for their comparative disadvantages.Finally, it should gradually return to R&D localization and use domestic small and medium-sized sporting goods enterprises to build their own leading value chain so as to resolve potential trade risks with a global layout. |
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| Keywords: | global production network sporting goods manufacturing industry international transfer dynamic mechanism |
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