| 民族产业参与北京2008奥运会营销的策略 |
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| 引用本文： | 董杰,宋璐毅.民族产业参与北京2008奥运会营销的策略[J].武汉体育学院学报,2005,39(4):36-39. |
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| 作者姓名： | 董杰 宋璐毅 |
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| 作者单位： | 1. 首都体育学院,理论学科部,北京,100088
2. 大连大学,体育学院,大连,116622 |
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| 摘 要： | 分析奥林匹克营销的结构与发展趋势,探讨民族产业参与北京2008奥运会的切入点及具体措施,指出民族产业参与北京2008奥运会市场营销应该重点参与组委会和国家奥委会级别的营销计划,选择有自主知识产权和民族品牌的企业参加奥林匹克营销,使得民族产业加快与国际接轨的步伐,提高参与企业及其产品的形象,使企业通过这一途径获得良好的经济回报,同时,注重对经济行为主体———人的培养。
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| 关 键 词： | 民族产业 北京2008奥运会 营销 策略 |
| 文章编号： | 1000-520X(2005)04-0036-04 |
| 修稿时间： | 2004年12月13 |
Tactics of national industry enlisting in marketing of 2008 Beijing Olympic Games |
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| DONG Jie,SONG Lu-yi.Tactics of national industry enlisting in marketing of 2008 Beijing Olympic Games[J].Journal of Wuhan Institute of Physical Education,2005,39(4):36-39. |
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| Authors: | DONG Jie SONG Lu-yi |
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| Institution: | DONG Jie~1,SONG Lu-yi~2 |
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| Abstract: | In this paper,the structure and developing trend of marketing of the Olympic Games,the breakthroughs and measures of the national industry enlisting of the 2008 Beijing Olympic Games were discussed. The emphases of the national industry enlisting of the marketing should be focused on the Organizing (Committee) and national Olympic Committee. Industries having independent intellectual property right and national brands could be chosen to enlist in the marketing,so as to quicken the steps of the national industry in order to keep up with the international standards,and to improve the images of the industries and their products,and help them with good economic returns. Meanwhile,attention should be paid to the cultivation of people,the main body of the economic behavior. |
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| Keywords: | national industry 2008 Beijing Olympic Games marketing tactics |
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