| 江苏省商业性体育健身场所女性消费者现状调查 |
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| 引用本文： | 胡莉萍,储志东,张文静.江苏省商业性体育健身场所女性消费者现状调查[J].体育与科学,2004,25(5):58-59,80. |
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| 作者姓名： | 胡莉萍 储志东 张文静 |
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| 作者单位： | 南京师范大学,体育科学学院,南京,210097 |
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| 摘 要： | 采用问卷调查法、文献资料调研和数理统计等方法，对江苏省商业性体育健身场所的女性消费者现状进行调查。结果表明，女性体育消费者的年龄主要分布在18—30岁；女性体育消费者的消费动机的前三位主要是健身健美、消遣娱乐和兴趣爱好；健身操、游泳和羽毛球是江苏省女性消费者经常消费的项目。
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| 关 键 词： | 商业性健身场所 消费动机 消费行为 |
| 文章编号： | 1004-4590(2004)05-0058-02 |
Survey Research on Current Situation of Female Customers in Commercial Sports Fitness Places in Jiangu Province |
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| HU Liping,CHU Zhidong,ZHANG Wenjing.Survey Research on Current Situation of Female Customers in Commercial Sports Fitness Places in Jiangu Province[J].Sports & Science,2004,25(5):58-59,80. |
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| Authors: | HU Liping CHU Zhidong ZHANG Wenjing |
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| Institution: | HU Liping 1 CHU Zhidong 1 ZHANG Wenjing 1 |
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| Abstract: | By using the method of questionnaire investigation, documentary and mathematical statistics, this article makes an analysis on current situation of female customers of sports places in Jiangsu province. The result shows that the age mainly ranges from 18 to 30. The consumption motivation is mainly for bodybuilding and entertainment. The first three events they often participate are aerobics, swimming and badminton. |
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| Keywords: | commercial fitness places consumption motivation consumption behavior |
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