| 奥运会与文化经济关系论析 |
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| 引用本文： | 刘兆厚.奥运会与文化经济关系论析[J].体育与科学,2001,22(2):23-24. |
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| 作者姓名： | 刘兆厚 |
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| 作者单位： | 山东农业大学体育部, |
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| 摘 要： | 80年代中后期,奥运会对于经济的推动意义成为一个带有表征性的事项,预示着文化经济的形成,奥运会的商业化典型地代表了当今文化经济的特点.文化经济指的是满足人们休闲需要的经济,以及实物经济文化附加值增加的经济.奥运会的文化经济效应揭示了现代体育经济在新经济时代的重要性.
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| 关 键 词： | 奥运会 文化经济 商业化、效应 |
| 修稿时间： | 2001年1月30日 |
The Relationship between Cultural Economy and the Olympic Games |
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| LIU Zhaohou.The Relationship between Cultural Economy and the Olympic Games[J].Sports & Science,2001,22(2):23-24. |
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| Authors: | LIU Zhaohou |
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| Institution: | LIU Zhaohou |
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| Abstract: | During the mid and later period of 1980s, the Olympic Games' significance in promoting economic development has been popularly mentioned, which indicates the appearance of cultural economy. The commercialization of the Olympic Games typically represents the features of cultural economy, which refers to the economy meeting people' s leisure needs and the physical economy with more cultural values. The cultural economic effects of the Ol3mpic Games reveal the significance of modern sports economy in the new economic era. |
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| Keywords: | the Olympic Games cultural economy commercialization effect |
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