| 新时期我国农村体育发展的SWOT分析 |
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| 引用本文： | 朱家新,沈丽玲.新时期我国农村体育发展的SWOT分析[J].沈阳体育学院学报,2007,26(6):19-23. |
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| 作者姓名： | 朱家新 沈丽玲 |
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| 作者单位： | 1. 莆田学院,体育系,福建,莆田,351100
2. 江西师范大学,体育学院,江西,南昌,330027 |
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| 摘 要： | 采用管理学中的SWOT分析法,对我国农村体育的优势、劣势、机遇和威胁进行系统、全面的分析,并提出相应的发展策略。农民经济收入、文化教育程度的提高、闲暇时间的增多和民间体育项目资源的丰富形成了农村体育自身的发展优势;落后的传统体育观、农村体育人口偏低、体育组织管理的滞后等问题则是制约农村体育发展的劣势所在;新时期我国经济、政治、教育的不断发展为体育的发展提供了新的机遇,同时也带来了一定的威胁。
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| 关 键 词： | 新时期 农村体育 |
| 文章编号： | 1004-0560(2007)06-0019-05 |
| 修稿时间： | 2007年8月6日 |
SWOT Analysis on the Countryside Sports Development in New Times |
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| ZHU Jia-xin,SHEN Li-ling.SWOT Analysis on the Countryside Sports Development in New Times[J].Journal of Shenyang Sport University,2007,26(6):19-23. |
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| Authors: | ZHU Jia-xin SHEN Li-ling |
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| Abstract: | This article makes a systematic and comprehensive analysis on the superiority,inferiority,opportunity and threat to the countryside sports in China and proposes some development strategies using the SWOT analytic method in the management science.The increase of peasants' income,education and leisure time and rich folk sports resources have formed development superiority of the countryside sports.But backward traditional sports view,small sports population and inadequate organization are the inferiority to countryside sports development.In the new times,the unceasing development of economy,politics and education has provided new opportunity for countryside sports.At the same time it has also brought certain threats. |
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| Keywords: | SWOT |
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