| 对峨嵋武术产业化发展的思考 |
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| 引用本文： | 曾杨.对峨嵋武术产业化发展的思考[J].四川体育科学,2008(2):72-74. |
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| 作者姓名： | 曾杨 |
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| 作者单位： | [1]成都体育学院武术系,四川成都610041 |
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| 摘 要： | 峨嵋派武术有着辉煌的过去，是中华武术三大流派之一，而今昔日的辉煌已失。如何重拯救雄风，开创峨嵋派武术的新局面，已成为我们当前工作的重点。本文运用文献资料法、调查分析法、资料统计法等多种研究方法，从社会学、历史学、经济管理学、市场营销学的角度出发，结合峨嵋派武术实际的情况，对制约其发展的主要因素加以研究和总结，提出，在中国社会经济体制改革与武术走向世界的时代背景下，决定了峨嵋派武术越须走国际化、市场化、产业化发展的道路，峨嵋武术，要想得到振兴和发展就越须彻底地、大胆的进行改革．首先：是观念的更新，要建立与之相适应的市场观念、竞争观念、创新观念、服务观念、信息观念和人才观念，它是实现峨嵋武术做大做强的目标前提：其次：深化改革是峨嵋武术发展的关键，应建立峨嵋武术的经济实体，实行专业化的统一管理，应采用联盟制的集团化经营模式；第三，拓展市场是峨嵋武术产业化发展的核心，这就要求我们必须认真做好调查研究，充分了解市场，做好宣传工作，不断开拓创新，挖掘潜在的市场，扩大峨嵋武术在市场的占有份额，这样才能加快峨嵋武术发展的步伐。
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| 关 键 词： | 峨嵋武术 产业化 发展 |
Turn the Thinking of the Development to the Emei Martial Arts Industry |
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| ZENG Yang.Turn the Thinking of the Development to the Emei Martial Arts Industry[J].Sichuan Sports Science,2008(2):72-74. |
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| Authors: | ZENG Yang |
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| Institution: | ZENG Yang (Wushu Dept of Chengdu College of Physical Education, Sichuan Chengdu, 610041, China.) |
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| Abstract: | Summary： The Emei sends the martial arts to have glorious and past, is the China martial arts three flow one of the partieses greatly, the brilliancy that is now then and in former days has already lose.How heavy rescue the male breeze, found the new situation that the Emei sends the martial arts, have become the point that we work at present.This text makes use of the cultural heritage data method and investigates the analytical method, data to statistics the method etc. various research method, from the sociology, history learn, economy the management learn, the angle that the market marketing learn set out, combining the actual circumstance of the Emei parties martial arts, taking into the research and tallying up to the main factor that it develop of check and supervision, put forward, in social economic system in China reform to head for the ages background of the world with martial arts under, come to a decision the Emei parties martial arts and must walk to internationalize, the market turn, the industry turns the road of the development, the martial arts of Emei, to want to be develop and develop and then must carry on the reform to the last man and brave.First：Is a notional renewal, to build up with the market idea that it adapt mutually, compete the idea and create new ideas, service idea, the information idea and talented person＇s ideas, it is to carry out the martial arts of Emei to do to do the strong target premise greatly;The next in order：Turn the key that the reform is the Emei martial arts development deeply, should build up the economic entity of the martial arts of Emei, practice the profession to turn of unify the management, the group that adopts the alliance system turns the business model;The third, expand the market is the core that the Emei martial arts industry turns the development, this will beg we must work well to investigate the research hard, full understanding market, work well to publicizee the work, expand the innovation continuously, scoop out the latent market, extend |
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| Keywords: | The martial arts of Emei The industry turn Development |
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