| 扩大北京马拉松“公益跑”募捐路径研究 |
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| 引用本文： | 宋玉莹,喻思洁.扩大北京马拉松“公益跑”募捐路径研究[J].四川体育科学,2021(1). |
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| 作者姓名： | 宋玉莹 喻思洁 |
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| 作者单位： | 广州体育学院研究生院 |
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| 摘 要： | 随着北京马拉松发展成熟,北京马拉松“公益跑”逐渐成为大众关注的焦点。在系统整理历年北京马拉松“公益跑”募捐方法的基础上,从北京马拉松“公益跑”赛事品牌、公益跑比赛参与方式、赛事募捐主体,寻找扩大北京马拉松“公益跑”募捐路径的方法。本文采用文献资料法、数理统计法等方法调查北京马拉松“公益跑”募捐路径现状,并进一步分析丰富“公益跑”比赛参与方式、增加募捐主体、扩大捐赠者范围等问题,为北京马拉松“公益跑”长久健康发展提供可借鉴参考的建议。
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| 关 键 词： | 北京马拉松 公益跑 募捐 路径 |
Expand the Beijing Marathon“Public Welfare”Run Path |
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| SONG Yuying,YU Sijie.Expand the Beijing Marathon“Public Welfare”Run Path[J].Sichuan Sports Science,2021(1). |
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| Authors: | SONG Yuying YU Sijie |
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| Institution: | (Graduate School,Guangzhou Institute of Physical Education,Guangzhou Guangdong,510500,China) |
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| Abstract: | Mature with the development of the Beijing marathon,Beijing marathon“public interest”draw public attention gradually.On the basis of systematizing the methods of raising funds for the Beijing Marathon“Public run”in the past years,Check the charity collection and charity-related laws stipulating,the London Marathon“Charity Race”;from Beijing marathon“public interest”brand,the public welfare run game participation way,tournament fund raising subject,to find ways to expand the fund raising path of Beijing Marathon.This article uses the literature material method,mathematical statistics methods such as survey the Beijing marathon“public interest”fund raising path,and further analysis of“public interest”to participate in the way、increase the fund raising subject、problems such as expanding the scope of the donor,for Beijing marathon“public interest”provide valuable reference for the development of long-term health. |
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| Keywords: | Beijing marathon Public interest run Fund raising The path |
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