| 论"名人效应"与现代中国武术文化传播 |
| |
| 引用本文： | 高会军,裴旻峰.论"名人效应"与现代中国武术文化传播[J].搏击·武术科学,2006,3(11):22-23. |
| |
| 作者姓名： | 高会军 裴旻峰 |
| |
| 作者单位： | 1. 玉林师范学院体育系,广西,玉林,537000
2. 兰州商学院陇桥学院体育部,甘肃,兰州,730101 |
| |
| 摘 要： | 文章运用文献资料研究方法,对“名人效应”与现代中国武术传播进行分析研究,结论认为:现代中国武术文化的国际化传播要打破传统的传播理念,主要从文化的角度传播中国武术;武术与名人产生的名人效应相结合,既能满足喜爱武术群体的自身需要,又能对传播中国武术文化起到积极的促进作用。
|
| 关 键 词： | 名人效应 中国 武术文化 传播 |
| 文章编号： | 1004-5643(2006)11-0022-02 |
The Relationship between the "Celebrity Effect" and Spread of Chinese Wushu Culture |
| |
| Gao Huijun,Pei Mingfeng.The Relationship between the "Celebrity Effect" and Spread of Chinese Wushu Culture[J].BOJI(WUSHUKEXUE),2006,3(11):22-23. |
| |
| Authors: | Gao Huijun Pei Mingfeng |
| |
| Abstract: | Through research, the paper believes that the internationalization of modern Chinese Wushu culture to break the traditional concept of communication, dissemination of Chinese Wushu from a cultural perspective. Wushu combined with the effects of celebrity, loved Wushu groups will meet their own needs, while at the same time to play a catalytic role in the dissemination of Chinese Wushu culture. |
| |
| Keywords: | celebrity effect China the Wushu's culture dissemination |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
